This project was so much fun to do and included many challenges since a major portion of the work involved meeting USDA requirements for labeling and disclosure. In addition to the design of the site I was also instrumental in the design of the actual labels and logo as well.
The focus of the project was the ultra-flavorful pepper jellies and the ability for visitors to the site to purchase them. A color scheme and design was created around the concept of “fire meeting sweet” to give the site the same personality as the products themselves.